Pepsi - "Kasparov vs Machine"
A classic commercial by Pepsi with Garry Kasparov. It is obviously not his voice though,
presumably too Russian for the company's taste.
Meetup.com
Chess and cats, what's not to like?
Coming Home - Chess (Hindi) | AirTel
An ad in which a young man plays chess with a relative (my Hindi is rusty) and
thanks to the wonders of phones, pursues it.... by voice.
AltaVista - Kasparov
AltaVista was the king of search engines in the 90s and chose Kasparov to advertise the
power of its search results
Geico.com - Chess
Although meant as a joke, the ad has a very realistic portrayal of the difficulty
of chess on TV for the general public
TBWA - Chess commercial
This commercial by Brio Animation is part of a campaign for world-renown advertising
giant TBWA that included four thematically related television commercials for a large
insurance company.
Milk - Korchnoi vs the Cow
In this funny ad preaching the virtues of milk, Viktor Korchnoi is defeated by a cow
Reebok
A tribute to individuality for Reebok
NHL Chess commercial with Wayne Gretzky
The thinking side of hockey is illustrated through chess
Vittel mineral water
This was a commercial for Vittel mineral water
Tacori jewelry
The chess pieces are used to promote the sales of wedding rings
Big Brother, Big Sister
Chess is used as the bond between generations
BBC Comedy
BBC Three creates a very creative comedy chess ad
NBA chess
A high quality commercial likening all aspects of basketball to a game of competitive chess
US Marines
This 1990 ad for the US Marines is centered around chess (with a dash of Star Wars and Excalibur)
Motorola mobile phones
The tag line says: "Life is not just black and white. Moto color - Motorola's new
colored cell phone. Motorola - one step ahead"
Rzeczpospolita - leading Polish newspaper
A TV commercial produced for a leading Polish newspaper
Ronzoni pasta
A short but very strange commercial by a pasta brand based on chess
Mercedes Benz - Singapore
Mercedes Benz comes out with a classy ad on chess and its line of luxury cars
7-Up (soft drink)
A humorous ad combining correspondence chess and the soft drink
Horizon plumbing and services
Even local businesses freely use the image of chess
| Advertising |
|
Albert SilverBorn in the US, he grew up in Paris, France, where he completed his Baccalaureat, and after college moved to Rio de Janeiro, Brazil. He had a peak rating of 2240 FIDE, and was a key designer of Chess Assistant 6. In 2010 he joined the ChessBase family as an editor and writer at ChessBase News. He is also a passionate photographer with work appearing in numerous publications, and the content creator of the YouTube channel, Chess & Tech.
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